Brand Crusader - To The Rescue

Brand Crusader and "You" Named Time Magazine's Person of the Year for 2006

2006-12-19T10:54:00.000+11:00

Congratulations!

You and I won the 2006 Time Magazine’s “Person Of The Year” Award, beating major celebrities, world leaders, despots, scientists and philanthropists for all of our noble work on Web 2.0

You can read the story at… http://www.time.com/time/magazine/article/0,9171,1569514,00.html

Also the Sydney Morning Herald have a blog called “Mash Up” in which yours truly contributed part of this story to regarding us all winning this illustrious award in which it asked whether we deserved this recogntion…

http://blogs.smh.com.au/mashup/archives//008856.html

Yes, I did deserve this recogntion and so did you!

But our work has only just begun. We need to look at other areas where we we should be considered as "number one" as consumers and where the importance of "YOU" and "ME" and "US" is truly and substantially rewarded.

As fans of entertainment products and as consumers of other products and services, we all deserve a better deal and more of the equity pie.

For our investment (in each transaction we make) and in our serial focus given to a product or service (through brand loyalty as a continual customer) and for just allowing it (the product or service) to be in our mind set.

We should be asking for more of a return on investment for our contribution for the dollars we spend in the world or allow to be spent on our behalf (politicians, ad agencies, corporations and super fund managers please take note).

Let's now all ask for more and renovate our focus on capitalism (which lines the pocket of an elite few) to a better format that we may choose to call (for want of a better term)"consumer-equityism"(sic), where we all get a proper return on investment.

Perhaps instead of shopper loyalty cards (e.g flybuys), they should issue us with company shares when we give a product or service so much of our attention and share of wallet.

Could this be a n'you era?

"YOU" have the power, make them pay you more!

KFC LOGO TO BE SEEN FROM SPACE

2006-11-17T12:37:00.000+11:00

KFC LOGO TO BE SEEN FROM SPACE

Today (Tuesday 14 November) KFC will become the only brand visible from space. In a World first the company will unveil a giant logo made from lighted tiles in the Nevada desert, to launch its new-look Colonel logo.The cosmic Colonel Sanders logo is located in the “UFO Capital of the World,” on The World’s only Extraterrestrial Highway. Area 51 is considered top-secret and the epicentre of inter-galactic communication. Measuring a record-breaking 7,990 meter square KFC will unveil the new face for Colonel Sanders to mark the official debut of a massive re-image campaign that will update 14,000-plus restaurants globally, including 600 in Australia over the next five years.

This Story courtesy of:

http://campaignbrief.blogspot.com/2006_11_01_campaignbrief_archive.html#116346861895702190

Brand Crusaders says...

Given the urban myths that KFC is made out of genetically modified chickens and who knows what other kind of alien ingredients nowadays on top of their secret recipe, perhaps that all along they have been in preparation to open up the brand to new markets - such as Martians!

The good news though, is that if Martians end up liking KFC they may not want to eat our children instead.

Good to see that KFC is still being considerate of the community

This is Brand Crusader...

2006-11-17T11:59:00.000+11:00

Welcome Citizens of the Earth

I Brand Crusader am here to uphold the right of consumers globally. In these adventures and commentaries I will dispense justice on those who do us "The Consumer" a disservice and reward with praise those who do the right thing. Plus lots of pointers, advice, critiques, adventures and rants to products and service in between.

Stay tuned as I comment on the best and the bad of brand activities

Your humble savant

Brand Crusader