Friday 17 November 2006

KFC LOGO TO BE SEEN FROM SPACE


KFC LOGO TO BE SEEN FROM SPACE

Today (Tuesday 14 November) KFC will become the only brand visible from space. In a World first the company will unveil a giant logo made from lighted tiles in the Nevada desert, to launch its new-look Colonel logo.The cosmic Colonel Sanders logo is located in the “UFO Capital of the World,” on The World’s only Extraterrestrial Highway. Area 51 is considered top-secret and the epicentre of inter-galactic communication. Measuring a record-breaking 7,990 meter square KFC will unveil the new face for Colonel Sanders to mark the official debut of a massive re-image campaign that will update 14,000-plus restaurants globally, including 600 in Australia over the next five years.

This Story courtesy of:

http://campaignbrief.blogspot.com/2006_11_01_campaignbrief_archive.html#116346861895702190

Brand Crusaders says...

Given the urban myths that KFC is made out of genetically modified chickens and who knows what other kind of alien ingredients nowadays on top of their secret recipe, perhaps that all along they have been in preparation to open up the brand to new markets - such as Martians!

The good news though, is that if Martians end up liking KFC they may not want to eat our children instead.

Good to see that KFC is still being considerate of the community

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I Brand Crusader am here to uphold the right of consumers globally. In these adventures and commentaries I will dispense justice on those who do us "The Consumer" a disservice and reward with praise those who do the right thing. Plus lots of pointers, advice, critiques, adventures and rants to products and service in between.

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Brand Crusader